Why
Companies Make Counter-Offers

You've been offered a new position with a company that
will allow career growth, new opportunity, and more rewards for
the contributions that you make.
After careful deliberation and a lot of soul searching, you
have accepted or decided to accept the new position.
However, upon tendering your resignation, your employer asks you to stay.
A meeting is held with you and your decision to leave is called into
question. Emotional appeals are made to you to not break up the team.
Proposals are made to make you reconsider your choice to leave. This
process is known as a counter-offer. This is very common in a
competitive marketplace but it can come as a shock to find that your
decision is not being willingly accepted. Why are they suddenly trying
to make you feel guilty about leaving and making all sorts of promises
to make you stay? Why don't they just accept that you've decided to
leave and wish you well? Why are they making it so difficult for you?
It is important to understand what a counter-offer is
and what it means.
Counter-offers are often
made with some form of flattery:
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" You're too
valuable, and we need you." |
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" You can't
desert the team/your friends. " |
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" We were just
about to promote/raise you, and it was
confidential until now." |
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" What did they
offer, why are you leaving, and what do you need
to stay?" |
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" Why would you
want to work for another company?"
" Why didn't you tell me you were unhappy?"
" How can you just throw away what you've built here?"
" I know what it is like out there, you won't find another
company like ours." |
| |
" The President
wants to meet with you before you make your final
decision." |
Counter-offers usually take
the form of:
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Money or some other tangible
benefits |
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Increased responsibilities/promises
of future promotions |
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Changes in reporting
structure (especially if an inter-personal conflict exists) |
| |
Promises for upcoming salary
reviews |
| |
Remarks about the new company
or job |
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Emotional pressure to
reconsider - guilt/anger
tactics - |
These discussions induce confusion, buyer's remorse
and cause you to second-guess your initial decision.
The fear of change can surface. You are about to
leave a comfortable job, friends, location, etc. for an
unknown opportunity where you have to prove yourself all
over again. Fear of change can influence your decision to stay.
No matter how good the new opportunity is - it can sometimes seem more comfortable to
submit to the pressure put on you to stay. These are common human
reactions and counter-offer proposals focus on these sensitive points to
change your mind.
Of course, we all like to think we are irreplaceable, and
it is pleasant to hear how valuable we are, but accepting a counter-offer
or appeal to stay is ultimately not in your interests.
Consider:
Why are they willing to raise your salary
when you were not expecting a raise for some time? The reason is that
when a resignation is tendered an employer can often obtain a quick fix
by throwing money at the problem. Recruiters, employment advertising,
training costs all affect a department's budget. Why spend that kind of
money when some well applied pressure might turn you around and solve
the problem? It is much cheaper to keep you - even at a higher salary.
Employers do not like to be
fired. Employer-managers
are concerned that they may look bad, and this could
affect their standing because they are judged by their superiors partly by their
ability to retain staff. When a contributor quits, department morale
may be affected. Further, your leaving might jeopardize an
important project, cause a greater workload, or affect the vacation
schedule. It's never a good time for someone to quit, and it may prove
very time consuming to replace you.
Some employers will actually tell you that
your counter-offer is
usually a stopgap measure because they couldn't afford a
defection at that point in time. The pressure of having
to make a counter-offer can often affect the level of
future trust between the hiring manager and the employee.
It's nothing
personal. While your employer may truly
consider you an asset, and may genuinely care about you
as a human being, you can be sure that your interests are
secondary to your company's interests. In
other words, tempting offers and comments are attempts
to manipulate you into doing something that is in your
employer's best interests, and not necessarily yours.
Points to consider:
Where did the money or
new
responsibility come from? Was it
your next raise - just early? Will you be limited in salary growth
in
the future? Will you have to threaten to quit to get
your next raise? If the department is so
dependent on one person leaving, then the company has more
fundamental operational problems and issues.
You'll likely not be
considered a loyal team player again.
You've demonstrated
your unhappiness, or your lack of team loyalty. Many
employers will remember this at the next review
period, and trust, once broken, is very
difficult to re-establish.
Statistics show that the
majority of those accepting counter-offers leave, or
are terminated, within 6-18 months.
Apart from a
short-term solution and treatment, nothing really
changes. The reasons why you started looking are
still there. After the dust settles, the same
problems very often reappear.
A counter-offer demonstrates disrespect for
your decision and commitment to the new company.
A decision to make a career move is a personal choice not to be
taken lightly.
When you submit your resignation, it should be after having weighed
carefully the pros and cons of making the move.
You've committed to the new company, which has made plans
and preparations for you. They are counting on you to act responsibly.
Don't sell out, or back out. Stand by your word. Everyone
will respect your integrity.
Look at the two opportunities, your old job and the
new position.
Which holds the most real
potential? Probably the new one, or you'd not have accepted it in the
first place. Remember why you chose to leave in the first place. When
you are receiving emotional pressure to stay, it is easy to lose sight
of the basis for your initial decision to leave.
Why aren't they respecting your decision?
Your manager, to get to his/her position had to come from somewhere
unless he/she was born, bred and raised in the company. In other words,
people make career moves for their own reasons and not respecting your
choice is the same as saying you have no right to choose to leave. When
a manager says I don't accept your resignation, what is being said is I
don't respect your right to freely choose where you go in your career.
Don't I benefit by getting the immediate change I want now?
Ultimately, the decision to accept a counter-offer has one
far-reaching consequence: it affects your personal integrity. Simply
put, accepting a counter-offer is allowing your loyalty to be bought.
Following through on your decision is being true to yourself and
trusting yourself to make the right choices.
Holding firm to a decision to move on
in your career is an expression of faith in your ability to decide your
own future.
One last tactic used by employers is to refuse your standard two weeks
notice and insist on three or even four weeks, explaining that it will
take some time to find someone. When you have given your notice you have
indicated your decision to leave and formalized it. Some employers take
that as a challenge to get you stay - at least longer than the customary
notice to have another opportunity to work on your resolve. Don't let
anyone persuade you off your chosen course of action. Two weeks is the
accepted norm at all levels of experience.
We've all been there at one point or another in our careers. Weathering
the emotional pressure isn't always easy. Keep the end goal in mind:
positive new change and challenges. Don't let anyone tell you directly
or indirectly that you shouldn't trust your own intuition and logic.
They are your dreams and aspirations. Trust yourself.
Have further
questions about the hiring process, resignations and
offers/counter-offers? Call (416) 865-0695 or email us.
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