Cover Letters/Thank
You Letters
A cover letter is your
first opportunity to make a good impression. If
your resume is well-constructed but your cover
letter is not, you are decreasing your chances
either for a useful meeting or obtaining guidance
and direction from the recipient.
You want your cover letter to
achieve four objectives:
clearly and concisely
explain your reason for writing
introduce you and your
qualifications
gain the reader's
interest and support
keep control over the
follow-up
Your letter doesn't need to
relate your life-history but it does need to
convey the essence of your experience in very
concise terms. In the first paragraph spell out
why you are writing. Tell the reader if you are
seeking a meeting, asking for your resume to be
considered or seeking active guidance and
direction in your job-search.
Examples:
'' I am writing to submit
my resume for your confidential
consideration...''
'' I would appreciate a
few minutes of your time for the purpose
of meeting and discussing my
qualifications in Air Exports...''
'' A mutual industry
acquaintance suggested that I write and
ask you for guidance on my job-search...''
You will make the impression of
being decisive and focused if you tell the reader
why you are writing. You risk losing your
audience if you are unclear about the purpose of
your letter.
In introducing your
qualifications stick to three or four major
strengths. Avoid putting in a laundry-list of
skills and experiences. Your resume provides the
details, your letter introduces your strengths.
Examples:
'' My strengths are sales
management, exports development in both
general and project cargo, leading and
motivating a team of sales professionals
and strategic market planning...''
'' I have over 8 years in
global logistics and supply-chain
management together with a solid
grounding in intermodal freight services
and related customs procedures...''
'' For the past ten years
I have held positions of increasing
responsibility in air and ocean imports,
including successfully building an
imports dept., achieving ISO 9002 status
and training a competent team of import
agents...''
The best way to gain the reader's
support is to respect and acknowledge the fact
that you are asking for their time and attention.
A courteous tone goes a long way towards gaining
active support. Influential people have many
demands made on their time.
Examples:
'' I'll be happy to make
myself available for a meeting at a time
that is convenient for you...''
'' I would appreciate a
short meeting with you at your
convenience...''
'' It would be very
helpful if I could speak with you for a
few minutes to discuss my qualifications...''
It is important to retain control
over the follow-up. State clearly your intentions
and if possible exactly when you are going to
call the reader so that the person can be better
prepared to receive your call. Otherwise, you
risk losing the opportunity of connecting
successfully.
Examples:
Hiring managers often receive
unsolicited resumes and requests for their time,
attention or guidance and direction. By keeping
your letter concise and your intentions clear and
respecting their time, you increase the
likelihood of being guided to the career
opportunity which you are seeking. Proofread your
letter and show it to other business friends for
their input and suggestions. Make sure it is
error-free and sign it in blue ink.
Thank-you letters are less
common nowadays than they used to be but they are
still nice to receive and leave a lasting
positive impression. When someone has gone out of
their way to extend their time to assist you in
your job-search, it shows good manners to thank
them for their efforts. It also increases the
chance of your being referred onwards to those
who can also be in a position to help you achieve
your goal.
 
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